Marketing Management

Overview

Major Overview

Firms in any domain are nowadays focusing on new marketing managerial skills, techniques and strategies in order to maintain a competitive position in an ever-changing marketplace. Borderless world brings opportunities, challenges and threats. Ultimately, marketing planners who fail to identify such forces limiting their marketing plans and business performance will most certainly hinder productivity and creativity in their firms rendering the management process at their firms equivocal.

Firms will have more questions and need more help to compete with their experienced competitors. These firms offer employment opportunities and need assistance in their business and marketing efforts. Eventually, our MBA and BBA programs prepare candidates to study the issues of marketing analysis, planning and management of marketing operations locally and internationally and understand how the marketing management theories and practices are run regionally and globally.

Our basic marketing principles and objectives are to enhance our candidates planning and marketing knowledge of the realities of the marketplace needs as they relate to marketing management application and business concerns. Moreover, our programs also introduce the practical step-by-step techniques in solving and analyzing marketing problems, opportunities and perspectives as affected by socio-economic, demographic, and geographic issues.

What can I do with a major in Marketing?

The Marketing Degree addresses how to identify customer needs, how to communicate information about products and services to customers and potential customers, where to market, the pricing of the products and services, and how to respond to growing demands in different countries and cultures, Marketing is a crucial business function. A Marketing degree helps you develop the tools you need to attract and retain customers for the business will cease to exist. Marketing Practice includes advertising, selling and distribution. it is also concerned with anticipating the customers future needs and wants through marketing research.

The Marketing concentration builds upon the foundational marketing course, which allows further study in the areas of consumer behavior, advertising, marketing research, public relations, and international marketing. Marketing managers need creative, analytical, and leadership abilities to manage the marketing function of the business enterprise.

You have to cover 98 credits (33 courses) in order to graduate; some of these courses are as follows:

Career Opportunities:
  • Sales & sales Management
  • Retail Management
  • Advertising\Direct marketing
  • Product Management
  • Marketing Research
  • Marketing Planning and strategy
  • International Marketing
  • Services marketing
  • Purchasing and distribution management

Template ContractSheet Marketing and Advertising (BBA)
 
General Requirements

Code

Name

Credits

GDS300

History of Art

3

ENS201

Enviromental Science

3

CST202

General Education II

3

ENG203

English for Academic Writing

3

CST201

General Education I

3

ENG206

Business Communication Skills

3

ENG204

Advanced English Academic Writing

3

Total Credits: 21 Required Credits: 15

Description: Choose two of the following courses (CST201, CST202, ENS201,GDS300)

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Business Common Requirements

Code

Name

Credits

BUS202

Macroeconomics

3

BUS240

Managerial Finance

3

BUS201

Microeconomics

3

BUS328

Business Ethics

3

BUS420

Human Resource Management

3

BUS231

Introduction to Marketing

3

BUS404

International Business Administration

3

BUS496

Business Senior Project

3

BUS222

Business Law

3

BUS495

Practical Training

1

BUS221

Introduction to Management

3

BUS271

Business Statistics

3

BUS215

Accounting II

3

BUS270

Business Mathematics

3

BUS214

Accounting I

3

BUS260

Management Information Systems

4

BUS365

Quantitative Techniques

3

Total Credits: 50 Required Credits: 50

-
Major Requirements

Code

Name

Credits

BUS431K

Sales Management

3

BUS237

Consumer Behavior

3

BUS332

Public Relations & Corporate Advertising Management

3

BUS236

Fundamentals of Advertising & Promotion

3

BUS438K

Marketing Strategies & policy

3

BUS437K

Special topic in Marketing & Advertising

3

BUS336

Marketing Research

3

BUS435K

International Marketing

3

Total Credits: 24 Required Credits: 24

-
Major Electives

Code

Name

Credits

BUS335

Service Marketing

3

BUS425

Project Management

3

BUS312

Managerial Accounting

3

BUS310

Business Software Applications

3

BUS343

Corporate Finance & Budgeting

3

BUS366

Operations Management

3

Total Credits: 18 Required Credits: 6

Code

Name

Credits

FRE-1

Free Elective_1

3

Total Credits: 3 Required Credits: 3

-
Free Elective

Code

Name

Credits

CST102

General Education_II

3

ENG102F

Freshman English II

3

MAT101

Calculus I

4

CST101

General Education_I

3

ENG101F

Freshman English I

3

ARB102

Arabic Grammar & Composition II

3

CHM100

General Chemistry

3

SST102

Psychology I

3

ARB101

Arabic Grammar & Composition I

3

SOC101

Sociology

4

PHY101

Physics

4

NS101

Biology

4

MAT102

Calculus II

4

Total Credits: 44 Required Credits: 32

Description: Required min. 32cr. (*ENG101F and ENG102F are obligatory)

-
Freshman Requirements

Code

Name

Credits

ENG102T

ESP

6

ENG01

English Level 1

6

ENG02

English Level 2

6

Total Credits: 18 Required Credits: 18

Description:Students will be placed according to results in EEE- TOEFL