Bachelor of Business Administration - Travel and Tourism (BBA)

Program Level Student Learning Outcomes

Knowledge and Understanding

  • Identify the basic and foundational subjects relevant to the Travel and Tourism Industry.
  • Analyze and handle various situation models in day to day practice at travel agencies... This will be reinforced through case studies and assignments for most of the subjects.
  • Recognize the difference between Travel Agencies and Tour Operations.
  • Identify the key players in the Travel and Tourism Industry.


Intellectual Skills

  • Develop analytical skills regarding best tour packages.
  • Be capable of trouble shooting and decision making when dealing with guests in Travel Agencies
  • Develop effective communication skills.
  • Attain good negotiation skills.
  • Distinguish between Travel Agencies Target Market
  • Analyze and Calculate the cost of a tour package


Practical and Professional Skills

  • Apply theoretical knowledge to actual situations illustrated in assignments, case studies and Project work.
  • Perform reservations and cancellations at Travel Agencies
  • Manipulate reservations and cancellations related to Travel issues.


General and Transferable Skills

  • Communicate verbally.
  • Apply different types of reservations.

Courses & Requirements

General Requirements
Code Name Credits
CST201 General Education I 3
CST 202 General Education II 3
Required Credits: 6
Description: Courses required for all AUL Students
English Requirements
Code Name Credits
ENG203 English for Academic writing 3
ENG204 Advanced Eng. Academic Writing 3
ENG206 Business Communication Skills 3
Required Credits: 9
Description: three courses are required (ENG203, ENG 204, ENG206)
Business Common Requirements
Code Name Credits
ACC210 Accounting I 3
BHTM232 Introduction to Hospitality and Tourism 3
BHTM233 Introduction to Convention Management 3
BHTM334 Hospitality Layout & Design 3
BHTM338 Business Etiquette and Protocols 3
BHTM395 Hospitality and Tourism Internship 3
BHTM435 Supervision 3
BHTM438 Customer Service Management in Tourism & Hospitality 3
HRM210 Human Resource Management 3
MGT210 Introduction to management 3
MGT410 Business Research 3
MIS210 Management Information System 3
MKT210 Introduction to Marketing 3
Required Credits: 40
Major Courses
Code Name Credits
BHTM216 World Tourist Geography 3
BHTM217 Ecotourism 3
BHTM218 Travel Agency Management 3
BHTM219 Domestic Travel & Tourism 3
BHTM312 Tour Operations Management 3
BHTM314 The Economic Impact of Tourism 3
BHTM316 Tourism Development 4
BHTM415 Computerized Reservation System/ Managing Fares & Ticket * 4
BHTM441 Hospitality & Tourism Practical Training 1
BHTM551 Hospitality & Tourism Senior I 2
BHTM552 Hospitality & Tourism Senior II 2
Required Credits: 31
Major Elective
Code Name Credits
BHTM238 Catering Management + Lab 4
BHTM321 Event Risk Management 3
BHTM324 Trade Shows Management 3
BHTM326 Sports Events Management 3
BHTM430 Hospitality Purchasing Management 4
BHTM442 Food Management: Safety & Nutrition 3
BHTM443 Baking & Pastry (Kitchen Lab) 3
BHTM445 Cooking Arts & Food Production (Kitchen Lab) 3
BHTM447 Creative Event Design 4
Required Credits: 9

Choose three of the following courses (BHTM238, BHTM321, BHTM324, BHTM326, BHTM430, BHTM442, BHTM443, BHTM445, & BHTM447)

Free Elective
Code Name Credits
FRE-I Free Elective 3
Required Credits: 3

Department Majors & Programs