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DEPARTMENT OF BUSINESS ADMINISTRATIONMake People Care About It
Learn to research audiences, build brands, and launch campaigns across digital and traditional channels — from insight to execution.
Home / Faculty of Business / Marketing & Advertising
DEPARTMENT OF BUSINESS ADMINISTRATIONLearn to research audiences, build brands, and launch campaigns across digital and traditional channels — from insight to execution.
B.B.A.
Degree Awarded
3 Years
Typical Duration
98
Credit Hours
8+
Career Paths
The Bachelor of Business Administration in Marketing & Advertising covers consumer behavior, brand strategy, digital marketing, and campaign execution, with real client-style briefs throughout.
You'll build actual campaign plans, run analytics on real ad platforms, and pitch brand strategies — a portfolio employers can evaluate directly.
Faculty: Faculty of Business
Degree: Bachelor of Business
Credits: 98 credit hours
Duration: 3 years
Faculty Email: fob@aul.edu.lb
Tap a semester to see the courses and credit hours in AUL's Marketing & Advertising study plan.
ENG 203 — English for Academic Writing3
CST 201 — General Education I3
BUS 101 — Introduction to Business3
MKT 201 — Principles of Marketing3
MAT 150 — Business Mathematics4
ENG 204 — Advanced English Academic Writing3
CST 202 — General Education II3
ECO 201 — Microeconomics3
MKT 210 — Consumer Behavior4
MIS 210 / 210L — Business Computing + Lab4
ENG 206 — Business Communication Skills3
ACC 201 — Financial Accounting I3
MKT 301 — Digital Marketing3
MKT 305 — Advertising Principles3
FIN 210 — Business Statistics4
MKT 310 — Brand Management4
MKT 315 — Marketing Research3
BUS 305 — Business Law3
ECO 202 — Macroeconomics3
FRE — Free Elective3
MKT 401 — Integrated Marketing Communications3
MKT 405 — Social Media & Content Strategy3
MKT 410 — International Marketing4
MKT-I — Major Elective I3
FRE — Free Elective3
MKT 450 — Capstone Campaign Project4
MKT 455 — E-Commerce & Retail Strategy3
MKT-II — Major Elective II3
BUS 460 — Business Capstone Project6
Develop brand and marketing strategies grounded in consumer research.
Plan and execute digital advertising campaigns across major platforms.
Analyze campaign performance data to optimize marketing decisions.
Apply pricing, distribution, and positioning frameworks to real products.
Present marketing strategy clearly to clients and stakeholders.
Graduates move into brand management, digital marketing, advertising agencies, and e-commerce.
Marketing Manager
Product Manager
Advertising Manager
Brand Manager
Media Buyer
Digital Marketing Manager
PR Manager
E-Commerce Manager
Apply to the Marketing & Advertising program or talk to admissions about your next step.