The Marketing and Advertising program focuses on consumer behavior, market research, brand management, digital marketing, advertising strategies, and integrated marketing communications. It emphasizes creativity, data-driven decision-making, social media marketing, content creation, and digital advertising tools.
The Marketing and Advertising program focuses on consumer behavior, market research, brand management, digital marketing, advertising strategies, and integrated marketing communications. It emphasizes creativity, data-driven decision-making, social media marketing, content creation, and digital advertising tools.
Consumer Behavior
A core area emphasized within the uploaded program material.
Brand Management
A core area emphasized within the uploaded program material.
Digital Marketing
A core area emphasized within the uploaded program material.
Advertising Strategy
A core area emphasized within the uploaded program material.
Program Quick Facts
Degree
Bachelor of Science in Marketing and Advertising
Credits
98 Credits
Faculty
Faculty of Business
The Faculty comprehensive overview specifies 15 University General Requirement credits and 43 Business Common Requirement credits for undergraduate business curricula. The uploaded Banking & Finance study plan is the only supplied undergraduate business plan that itemizes those 58 shared credits course-by-course. This page displays that 58-credit shared core as Faculty common-core evidence, but does not claim a major-specific semester order because no dedicated study plan for this major was uploaded.
The program-description document labels this award as a Bachelor of Science, while the Faculty comprehensive overview groups undergraduate business specializations under the heading “Undergraduate Programs (BBA).”
No dedicated semester-by-semester study plan for this major was supplied. The page therefore preserves the Faculty's 98-credit structure and the uploaded major course catalog without inventing semester order or unsupported credit values.
15
Credits
University General Requirements
43
Credits
Business Common Requirements
28
Credits
Major Requirements
9
Credits
Major Electives
3
Credits
Free Elective
Faculty Common-Core Evidence
58 Credits Itemized in the Uploaded Business Study-Plan Material
CAREER OPPORTUNITIES
Where This Major Can Take You
Career pathways listed in the uploaded program-description document.
Marketing Manager
Brand Manager
Digital Marketing Specialist
Advertising Executive
Market Research Analyst
Social Media Manager
Sales Manager
Public Relations Specialist
Ready to Study Marketing & Advertising?
Start your application or return to the Faculty page to explore other programs.
The course appears in an uploaded study plan, but a separate matching course description was not found in the uploaded course-description material. No description has been invented.