Bachelor of Business Administration -Event Management (BBA)

Program Level Student Learning Outcomes

Knowledge and Understanding

  • Identify the basic knowledge about events
  • Recognize the different types of events
  • Recognize the importance of Mega events and its effect of economy


Intellectual Skills

  • Develop analytical skills regarding site selection for events
  • Distinguish between Mega, Hallmark, Festivals, and special events


Practical and Professional Skills

  • Apply theoretical knowledge to actual situations illustrated in assignments, case studies and Project work.
  • Estimate risks at different events.
  • Plan the steps for a meeting or an event.


General and Transferable Skills

  • Communicate with suppliers regarding an event need
  • Assist an Event Planner with executing events

Courses & Requirements

General Requirements
Code Name Credits
CST201 General Education I 3
CST 202 General Education II 3
Required Credits: 6
Description: Courses required for all AUL Students
English Requirements
Code Name Credits
ENG203 English for Academic writing 3
ENG204 Advanced Eng. Academic Writing 3
ENG206 Business Communication Skills 3
Required Credits: 9
Description: three courses are required (ENG203, ENG 204, ENG206)
Business Common Requirements
Code Name Credits
ACC210 Accounting I 3
BHTM232 Introduction to Hospitality and Tourism 3
BHTM233 Introduction to Convention Management 3
BHTM334 Hospitality Layout & Design 3
BHTM338 Business Etiquette and Protocols 3
BHTM395 Hospitality and Tourism Internship 3
BHTM435 Supervision 3
BHTM438 Customer Service Management in Tourism & Hospitality 3
HRM210 Human Resource Management 3
MGT210 Introduction to management 3
MGT410 Business Research 3
MIS210 Management Information System 3
MKT210 Introduction to Marketing 3
Required Credits: 40
Major Courses
Code Name Credits
BHTM222 Festivals & Special Events Management 3
BHTM224 Health, Safety, & Welfare at Events 3
BHTM238 Catering Management + Lab 4
BHTM321 Event Risk Management 3
BHTM324 Trade Shows Management 3
BHTM326 Sports Events Management 3
BHTM345 Corporate Event Project Management 3
BHTM441 Hospitality & Tourism Practical Training 1
BHTM447 Creative Event Design 4
BHTM551 Hospitality & Tourism Senior I 2
BHTM552 Hospitality & Tourism Senior II 2
Required Credits: 31
Major Elective
Code Name Credits
BHTM218 Travel Agency Management 3
BHTM219 Domestic Travel & Tourism 3
BHTM234 Front Office Management + Fidelio Lab 4
BHTM236 Food & Beverage Services 4
BHTM430 Hospitality Purchasing Management 4
BHTM440 Hospitality & Restaurant Leadership 3
BHTM442 Food Management: Safety & Nutrition 3
BHTM443 Baking & Pastry (Kitchen Lab) 3
BHTM445 Cooking Arts & Food Production (Kitchen Lab) 3
Required Credits: 9
Description: Choose three of the following: (BHTM218, BHTM219, BHTM234, BHTM236, BHTM430, BHTM440, BHTM442, BHTM443, & BHTM445)
Free Elective
Code Name Credits
FRE-I Free Elective 3
Required Credits: 3

Department Majors & Programs