Bachelor of Business Administration - Management (BBA)

Program Overview

The Management program at the Faculty of Business Administration was established to prepare graduates for careers in various areas. Our Program enables students to perform technical and managerial function for life-long career development. The program introduces students to the theoretical, scientific and practical basis that enables them to acquire professional competences that meet future needs and job opportunities in Lebanon, Arab world, and   international firms.

Program Intended Learning Outcomes (ILOs)

Knowledge and Understanding

  • Clarify the basics and foundational subjects relevant to management.
  • Analyze and practice application of various theories and models to business situations. This will be reinforced through case studies and assignments for most of the management subjects.
  • Evaluate and apply of quantitative methods in business analysis during the teaching process.
  • Design and implement of generic strategies in the important management disciplines.
  • Handle available resources and put to proper use in practical applications.


Intellectual Skills

  • Develop analytical skills.
  • Be capable of decision making.
  • Develop effective communication skills.
  • Attain good negotiation skills.


Practical and Professional Skills

  • Apply theoretical knowledge to actual situations as given in assignments, case studies and Project work.
  • Perform critical assessment, evaluation, application and decision-making capabilities in every subject / discipline.
  • Formulate and implement strategies in every business situation.


General and Transferable Skills                  

  • Communicate verbally.
  • Deliver Presentations on various business topics.
  • Analyze Data in an organized form.
  • Apply economics of time.

The Objective of the Management Program is to:

  • Provide comprehensive management courses of study which develops management knowledge, skills and competences that are essential for effective decision making.
  • Enable management students to integrate concepts and skills across different courses.
  • Strengthen students' ability to communicate effectively both orally and in writing.
  • Instill in students an appreciation of differences in cultures and values.

Courses & Requirements

General Requirements
Code Name Credits
CST201 General Education I 3
CST 202 General Education II 3
Required Credits: 6
Description: Courses required for all AUL Students
English Requirements
Code Name Credits
ENG203 English for Academic writing 3
ENG204 Advanced Eng. Academic Writing 3
ENG206 Business Communication Skills 3
Required Credits: 9
Description: three courses are required (ENG203, ENG 204, ENG206)
Business Common Requirements
Code Name Credits
ACC210 Accounting I 3
ACC211 Accounting II 3
BUS210 Business Law 3
BUS319 Business Ethics 3
ECO210 Microeconomics 3
ECO211 Macroeconomics 3
FIN210 Managerial finance 3
HRM210 Human Resource Management 3
MAT212 MAT212-Business Math 3
MAT213 Business statistics 3
MGT210 Introduction to management 3
MGT410 Business Research 3
MIS210 Management Information System 3
MKT210 Introduction to Marketing 3
Required Credits: 43
Major Courses
Code Name Credits
MGT320 Organizational Behavior 3
MGT321 Quality Management System 3
MGT322 Small Business Management 3
MGT323 Strategic Management & Policy 3
MGT324 International Business Administration 3
MGT420 Project Management 3
MGT421 Leadership and Motivation 3
MGT425 Management Practical Training 1
MGT426 Management Senior Project 3
MIS431 Business Process Management 3
Required Credits: 28
Major Elective
Code Name Credits
MGT330 Public Administration & Policy 3
MGT331 Special Topic in Business Administration 3
MGT332 Social Defense & Citizenship 3
MIS320 Quantitative Techniques 3
MKT320 Fundamentals of Advertising & Promotion 3
MKT321 consumer behavior 3
MKT420 Sales Management 3
MKT423 Marketing Strategies & Policies 3
Required Credits: 9
Description: Choose three of the following( MGT330, MGT331, MGT332, MIS320, MKT320, MKT321, MKT420, MKT423)
Free Elective
Code Name Credits
FRE-I Free Elective 3
Required Credits: 3

Department Majors & Programs