Marketing program is designed to provide a full set of fundamental skills and work place competencies essential for success. Both theory and practice are stressed through a series of foundation courses, concentration courses that focus not only on “what to do,” but “how to do it” and a professional capstone experience that includes projects with real companies, internships and or professionally taught specialty courses on state-of-the-art marketing practices.
Knowledge and Understanding
Intellectual Skills
Practical and Professional Skills
General and Transferable Skills
The Marketing program at the Faculty of Business Administration was established to prepare graduates for careers in various areas. Our Program enables students to perform technical and managerial function for life-long career development. The program introduces students to the theoretical, scientific and practical basis that enables them to acquire professional competences that meet future needs and job opportunities in Lebanon, Arab world, and international firms.
Code | Name | Credits |
---|---|---|
CST201 | General Education I | 3 |
CST 202 | General Education II | 3 |
Code | Name | Credits |
---|---|---|
ENG203 | English for Academic writing | 3 |
ENG204 | Advanced Eng. Academic Writing | 3 |
ENG206 | Business Communication Skills | 3 |
Code | Name | Credits |
---|---|---|
ACC210 | Accounting I | 3 |
ACC211 | Accounting II | 3 |
BUS210 | Business Law | 3 |
BUS319 | Business Ethics | 3 |
ECO210 | Microeconomics | 3 |
ECO211 | Macroeconomics | 3 |
FIN210 | Managerial finance | 3 |
HRM210 | Human Resource Management | 3 |
MAT212 | MAT212-Business Math | 3 |
MAT213 | Business statistics | 3 |
MGT210 | Introduction to management | 3 |
MGT410 | Business Research | 3 |
MIS210 | Management Information System | 3 |
MKT210 | Introduction to Marketing | 3 |
Code | Name | Credits |
---|---|---|
MKT320 | Fundamentals of Advertising & Promotion | 3 |
MKT321 | consumer behavior | 3 |
MKT322 | Public Relation & Corporate Advertising Mgt | 3 |
MKT335 | E- Marketing | 3 |
MKT420 | Sales Management | 3 |
MKT421 | International marketing | 3 |
MKT422 | Special Topics in Marketing & Advertising | 3 |
MKT423 | Marketing Strategies & Policies | 3 |
MKT425 | Marketing Practical Training | 1 |
MKT426 | Marketing Senior Project | 3 |
Code | Name | Credits |
---|---|---|
MGT320 | Organizational Behavior | 3 |
MGT420 | Project Management | 3 |
MKT323 | Marketing Research | 3 |
MKT334 | Service Marketing | 3 |
MKT336 | Social Media Marketing | 3 |
Code | Name | Credits |
---|---|---|
FRE-I | Free Elective | 3 |