Bachelor of Business Administration - Marketing and Advertising (BBA)

An Overview

Marketing program is designed to provide a full set of fundamental skills and work place competencies essential for success. Both theory and practice are stressed through a series of foundation courses, concentration courses that focus not only on “what to do,” but “how to do it” and a professional capstone experience that includes projects with real companies, internships and or professionally taught specialty courses on state-of-the-art marketing practices.

Program Intended Learning Outcomes (ILOs)

Knowledge and Understanding

  • Explain the basic concepts and practices of modern Marketing
  • Define customer value
  • Evaluate and apply of quantitative methods in business analysis during the teaching process
  • Design and implement of generic strategies in the important marketing disciplines.

Intellectual Skills

  • Develop analytical skills.
  • Be capable of decision making.
  • Develop effective communication skills.
  • Attain good negotiation skills.

Practical and Professional Skills

  • Apply theoretical knowledge to actual situations as given in assignments, case studies and Project work.
  • Perform critical assessment, evaluation, application and decision making capabilities in every subject / discipline.
  • Formulate and implement strategies in every business situation.


General and Transferable Skills

  • Communicate Verbally
  • Deliver presentation on various business topics
  • Analyze data in an organized form
  • Apply economics of time

Program’s Aims and Objectives

The Marketing program at the Faculty of Business Administration was established to prepare graduates for careers in various areas. Our Program enables students to perform technical and managerial function for life-long career development. The program introduces students to the theoretical, scientific and practical basis that enables them to acquire professional competences that meet future needs and job opportunities in Lebanon, Arab world, and international firms.

Courses & Requirements

General Requirements
Code Name Credits
CST201 General Education I 3
CST 202 General Education II 3
Required Credits: 6
Description: Courses required for all AUL Students
English Requirements
Code Name Credits
ENG203 English for Academic writing 3
ENG204 Advanced Eng. Academic Writing 3
ENG206 Business Communication Skills 3
Required Credits: 9
Description: three courses are required (ENG203, ENG 204, ENG206)
Business Common Requirements
Code Name Credits
ACC210 Accounting I 3
ACC211 Accounting II 3
BUS210 Business Law 3
BUS319 Business Ethics 3
ECO210 Microeconomics 3
ECO211 Macroeconomics 3
FIN210 Managerial finance 3
HRM210 Human Resource Management 3
MAT212 MAT212-Business Math 3
MAT213 Business statistics 3
MGT210 Introduction to management 3
MGT410 Business Research 3
MIS210 Management Information System 3
MKT210 Introduction to Marketing 3
Required Credits: 43
Major Courses
Code Name Credits
MKT320 Fundamentals of Advertising & Promotion 3
MKT321 consumer behavior 3
MKT322 Public Relation & Corporate Advertising Mgt 3
MKT335 E- Marketing 3
MKT420 Sales Management 3
MKT421 International marketing 3
MKT422 Special Topics in Marketing & Advertising 3
MKT423 Marketing Strategies & Policies 3
MKT425 Marketing Practical Training 1
MKT426 Marketing Senior Project 3
Required Credits: 28
Major Elective
Code Name Credits
MGT320 Organizational Behavior 3
MGT420 Project Management 3
MKT323 Marketing Research 3
MKT334 Service Marketing 3
MKT336 Social Media Marketing 3
Required Credits: 9
Description: Choose three of the following courses( MGT320, MGT420, MKT323, MKT334, MKT336)
Free Elective
Code Name Credits
FRE-I Free Elective 3
Required Credits: 3

Department Majors & Programs